Competition is getting increasingly fierce online. To stand out from the crowd, you need a solid strategy. But what good is the best strategy if no one takes advantage of it? To make sure you reach your goals, you need to know how to optimize your online presence. Here are 18 tips on how to do so.
Optimize your presence on social networks
1. Optimize your social network accounts
This is a great opportunity to find potential clients. Indeed, the algorithm will be able to check if you are a serious company that uses the functionalities offered by the platform. In addition, you can improve community engagement.
2. You are addressing the right audience
It is essential to determine who your target audience is. You will not be effective if you try to reach everyone. Portraying your persona is essential.
3. Find out where your potential client is
You think the right strategy is to be everywhere on the internet? Think again: the important thing is to be visible where your potential customers are most likely to look for you. Ask yourself which social networks your target audience uses and you will know where to focus your efforts.
4. You address your target audience at the right time
Our advice would be to post on your social networks at the time when your community is most active and likely to participate. However, there are several articles that can give you some very practical tips, here is one.
5. A call to action
When you make a publication, it must include a “call to action”. After reading your publication, your reader will ask “what next? ». As a company, you need to give them an answer! The call to action serves, among other things, to guide the user, to emphasize the urgency of a situation and to convert your visitors into customers. In fact, the call to action encourages the visitor to engage in a relationship with you.
6. Have a visual identity in line with your business
People use social media mostly for entertainment. This means that many of them scroll through their news feed without really being aware of what’s in it. In order to stand out in this flood of information, you need to have a strong visual identity that is recognizable at a glance. This way, your image will more easily implant itself in the memory of users and, in the long term, they will come back to you more easily when they need it.
7. Vary your approach
Be sure to vary your approach. If all the messages are aimed at promoting your services or selling your products, your community may not feel involved and may let you down. Through promotion, you need to talk to, inform and entertain your customers to ensure customer loyalty.
8. Pay attention to your personal Facebook account
Nowadays, anyone can find your personal Facebook profile in two clicks. You’ve worked hard on your company’s image, so be careful and don’t spoil it by leaving questionable photos of you at a slightly wild party.
Optimize your presence through your website
9. Having a high-performance website
You have focused on the design and ergonomics of your website, but have you thought about its performance? In order for the customer experience to be optimal, you must have more than a beautiful site. By testing the performance of your website, you will be able to identify areas for improvement such as display, visibility, security or loading time.
10. Optimize your photos
Did you know that Google uses the loading speed of your website to determine its position in search engines? Thus, it becomes essential to optimize the images contained in your site. To do so, you can use an editing tool such as GIMP. To know how to do it, you can read our article.
11. Having a responsive website
Today, it is imperative to have a “responsive” website in order to optimize the customer experience. You want to understand why, go read this article.
12. Using Google My Business
In order to have a good local SEO, it is essential to have a complete Google My Business listing. You will gain visibility and credibility!
13. Have a point of contact
Just imagine. A prospect has found you, your company is a perfect fit, but he has a question. He searches on your Facebook page or on your website, but finds no email address, no phone number … The effort is too great, the doubt too present, he gives up and turns to another more accessible company. Much more than for SEO, having a point of contact is essential for an optimal customer experience.
14. Keep a blog
The purpose of having a blog on your website is to attract and inform potential customers. To do so, you must, once again, think about SEO. By writing content for SEO you will help the Internet user to quickly find an answer to his request while making sure to encourage him to stay on your website: long live internal links!
Optimize your presence with your customers
15. Always respond to notices
Whether on Google or Facebook, it is important to respond to the opinions left by your customers. While it is always pleasant and easy to respond to positive comments, it is equally important to respond to negative comments. Of course, you must do so in a diplomatic manner and remember that your company’s image is at stake. However, when it is done well, there are many advantages, such as showing opinion readers that you are committed to good customer service.
16. Having a strong electronic signature
In order to increase your credibility, it is important to have a strong electronic signature. It should contain your contact information, your company logo as well as the social networks where it is possible to follow you. To know how to do it, go read this article.
17. Have impeccable French (in Québec)
It is important that your written French is excellent. This will have an impact on your credibility, which in turn will have an impact on the loyalty of your prospects. There are several tools to help you correct your texts, but if these are not sufficient, you can always benefit from the help of a proofreader. It’s an investment that will pay off!
18. Monitoring your media
We are used to changing our smoke detector batteries at time changes. We should also make a habit of changing our passwords twice a year for our safety and that of our customers. By the same token, to avoid unpleasant surprises, you can also take the opportunity to do a media watch. Here is a very interesting article on the subject.
Finally
As you know, the virtual world is evolving at a crazy speed. It is humanly impossible to follow all the new trends and be 100% optimal.
So, I would advise you to dare. You don’t know if your target audience could be receptive to Instagram, go check it out! You hesitate to create a Newsletter, give it a try!
You want to be daring and develop new strategies? Contact us now! (that’s our cal to action)!