In an increasingly competitive market, even at the local level, Quebec SMBs need to be strategic and agile to stand out. Whether you're in construction, retail, or you offer professional services, here are 10 concrete and doable tips to strengthen your digital...
Guide to Filming Content for Social Media
This guide to filming content for social media focuses solely on shooting rushes (the raw footage, as it comes out of the camera, before any editing or color changes). Format On social media, it's best to shoot vertically (9:16 format). 1. Vertical is the way users...
How Digital Marketing Is Revolutionizing the Construction Industry
For a long time, word of mouth and local referrals were enough to keep construction businesses going. But today, everything has changed : clients search on Google, compare options online, read reviews, and browse social media before making a decision. In this new...
Videos on Social Media: a Key Tool to Captivate and Engage
Video has become essential on social media - and it's easy to see why. It’s a format that grabs attention, engages users, and offers endless possibilities to stand out. Here’s why you can no longer ignore videos on social media! Attention Captured Instantly A Format...
Why Google Reviews Are Important (And Some Alternatives to Google Reviews)
Online reviews play a crucial role in shaping a business’s reputation by influencing potential customers’ perceptions. Whether on Google, Facebook, LinkedIn, or directly on a website, each testimonial helps build credibility and attract new clients. Since Google is...
Using social media to grow your construction business: best practices
Construction companies often overlook the power of social media, yet these platforms offer unique opportunities to grow their business. Find out how to leverage Instagram, Facebook and LinkedIn to attract customers, boost your credibility and generate leads. In this...
Meta Changes the Rules of the Game
A recent announcement from Meta has caused quite a stir: the company will be ending its fact-checking program in the United States, a decision that raises concerns about the spread of misinformation. As a result of this announcement, many are considering leaving Meta...
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The future of chatbots is here: strengthen yours with AI
With the announcement of the withdrawal of Facebook's Chat Plugin functionality for websites, we're currently analyzing innovative alternatives for maintaining effective communication with your audiences. In this quest, the adoption of artificial intelligence (AI) is...