Too often, companies invest time and resources in strategies that, although visible, do not generate the expected results. For targeted digital marketing, it is no longer enough to simply be present: you also need to be relevant.
This is a reality that one of HabitaMedia’s executive recruitment clients faced, and one that we looked into in order to offer them optimal solutions.
When moving forward becomes frustrating
After a year of working with a large agency to set up its website, our client felt like it was going nowhere. Having multiple points of contact within the agency meant it couldn’t move forward with its vision or develop targeted digital marketing strategies tailored to its needs.
The conclusion was clear: they needed an agency that could quickly and effectively understand their challenges in order to support them with a targeted marketing strategy to increase their online visibility. That’s when the HabitaMedia team came into play.
A targeted marketing strategy focused on LinkedIn
In the executive recruitment sector, direct relationships with professionals are essential. That’s why we focused our efforts on LinkedIn, the platform par excellence for reaching executives, managers, and decision-makers.
This targeted marketing approach has enabled us to build a strategy aligned with the reality of our client’s B2B market, connecting their expertise to the right audience.
What we have implemented in practice
Working hand in hand with the HabitaMedia team, our client quickly succeeded in improving their online visibility by focusing on the right touchpoints.
- Creation of a LinkedIn newsletter to directly reach targeted professionals and build trust;
- Publication of blog articles aimed at business leaders to position our client as an expert in their field;
- Optimization of publications to highlight its expertise in executive recruitment and create engagement. For example, creation of a corporate video shared on LinkedIn to highlight the client’s achievements over the past 10 years;
- LinkedIn Ads campaigns to amplify reach and connect with a qualified audience, particularly in B2B.
All of these digital marketing improvements made by HabitaMedia were essential in strengthening the client’s online presence.
To learn more about the best platforms to choose for targeted digital marketing for your business, we invite you to read our article on the subject.
Results that speak for themselves
Thanks to the changes implemented, our client has seen a significant improvement in its online visibility, more qualified traffic on LinkedIn, and a better understanding of its services by potential customers.
These advances have also led to an increase in traffic to its website and a significant rise in the number of leads captured. These are clear indicators of the effectiveness of a well-thought-out strategy focused on the right objectives.
The real turning point: quality > quantity
The turning point came with a key realization: a targeted audience is better than an invisible mass.
By identifying and then cleaning up a subscriber base polluted by bots and spam, we refocused our efforts on a real, engaged, and relevant community. This approach not only made it easier to get the message across, but also strengthened the overall impact of its targeted digital marketing.
In conclusion: the power of a well-targeted strategy
This mandate perfectly illustrates that in targeted digital marketing, effectiveness does not lie in the quantity of actions taken, but in their relevance. By focusing on targeted marketing and an approach centered on truly understanding customer needs and the quality of touchpoints, HabitaMedia was able to transform a stagnant situation into a growth engine.
The result: increased visibility, a better-targeted audience, and concrete performance. Because in the end, a well-aligned strategy is what makes all the difference.
How about we rethink your marketing together? Contact HabitaMedia for a tailor-made strategy.