In this case study, discover how we helped our client, an interior designer specializing in custom kitchens, transform his online presence. Through a strategic redesign, we helped our client gain visibility online, generate more leads, and professionalize his brand image.
- Challenge
- Solutions Implemented
- 2.1 Website redesign with WordPress
- 2.2 Addition of strategic written content
- 2.3 Local SEO optimization
- 2.4 Targeted visibility campaigns
- 2.5 Support for events and physical branding
- Tangible Results
- Conclusion
1. Challenge
Before our intervention, the client had a limited website that was difficult to update. The content consisted mainly of photos, with no descriptions or SEO-optimized text. Result: a weak online presence and poor visibility on search engines.
2. Solutions Implemented
2.1 Website Redesign with WordPress
We completely redesigned the site to make it both visually impactful and easy to manage independently. We created a homepage that reflects our client’s expertise: interior design and custom kitchens. Discover WordPress.
2.2 Addition of Strategic Written Content
Each project presented on the site now includes explanatory text: materials used, project constraints, aesthetic choices, technical solutions implemented, etc… This content, optimized for organic SEO, made the website gain visibility online.
2.3 Local SEO Optimization
We helped our client to gain visibility online by optimizing their Google Business Profile with professional photos, a clear description of services, and geo-targeted keywords. An optimized Google My Business listing improves positioning in local search results on Google Maps, leading to more calls and online quote requests.
2.4 Targeted Visibility Campaigns
Following the redesign, we recommended and launched advertising campaigns on Meta (Facebook and Instagram) as well as Google Ads, with precise targeting:
- By geographic area (e.g., Plateau Mont-Royal, Outremont, Laval)
- By interest (interior design, renovation, real estate, architecture)
- By purchase intent (keywords related to kitchen design services)
These campaigns drove qualified traffic to the new website and helped raise the client’s profile in their industry.
2.5 Support for Events and Physical Branding
At HabitaMedia, we strongly believe in the importance of a consistent brand image—both online and in person. That’s why we offer a turnkey service that goes far beyond website creation.
In this designer’s case, we also supported him in ideation, art direction, and production of printed materials and merchandising, especially for trade shows such as Index-Design and other industry events. This is a key service for gaining visibility online and offline.
3. Tangible Results
- Significant increase in website traffic
- Over 10 to 15 qualified leads per month
- Improved Google search ranking
- Full autonomy for the client to manage their content
- Enhanced physical presence at key industry events
4. Conclusion
Thanks to an approach combining design, content strategy, and digital marketing, HabitaMedia transformed a kitchen interior designer’s online presence and helped attract new clients on a regular basis. A great example of the power of a well-designed and well-positioned website.
Are you a designer, entrepreneur, or small business owner ? Contact HabitaMedia for a website redesign tailored to your goals and reality.