Photos and images are essential to your website’s performance. Good visuals enhance the user experience for your potential customers, but they have to be used in the right way.
What is image optimization?
The process of adjusting digital images to reduce file weight without significantly compromising their visual quality.
The benefits :
Improved website performance: the loading speed of your website is greatly affected by the weight of your photos. By using visuals that are too large, you run the risk of making your website slower.
Improved customer experience: better image loading times can contribute to a better user experience and lower bounce rates.
Improved search engine optimization (SEO): faster web pages and a good quality score can improve search engine optimization (SEO).
How to optimize your images?
For new photos :
- Process photos before uploading them to your site.
For existing photos on the site:
- Upload the photo.
- Retouch the photo to reduce its weight while maintaining good quality.
- Delete the old file.
- Upload the new, optimized file.
By following these steps, you’ll be able to improve your website’s performance, offer a better user experience and optimize your SEO.
Contact us today to find out how we can help you achieve your online goals and propel your business to success.