A recent announcement from Meta has caused quite a stir: the company will be ending its fact-checking program in the United States, a decision that raises concerns about the spread of misinformation.
As a result of this announcement, many are considering leaving Meta platforms like Facebook and Instagram.
At HabitaMedia, we’re not alarmists, but we do believe it’s essential not to put all your eggs in one basket. Social networks are a rented terrain: the rules are constantly changing, and we have no control over the platforms’ decisions. That’s why it’s crucial to diversify your digital strategy.
Why is This Important to You?
Facebook and Instagram remain powerful platforms, but building your entire online presence on third-party platforms is risky. It’s essential not to rely solely on social networks to reach your audience.
In 2025, Diversify Your Channels!
Here are a few communication channels you can use to diversify your digital strategy:
YouTube
YouTube is an excellent platform for sharing content, increasing your visibility and investing in advertising. If you’re not already using YouTube for your business, it might be time to think about it!
Your Website
Unlike social networks, your website belongs to you. You have full control over your content, data and statistics. You don’t risk being banned overnight or having your reach reduced by an algorithm change. A well-optimized site can also be an excellent source of leads and long-term visibility.
Newsletter
Your contact list is one of your greatest assets. A regular newsletter allows you to keep in touch with your customers and prospects without relying on an external algorithm.
Contact us today to build a winning digital strategy for 2025!
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