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Stephanie Lafrance

When social networks help us discover talent

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At HabitaMedia, we like to tell you about our most recent finds, and also reveal a little more on how we do business.

Being always on the watch for the latest discoveries, passionate about art and very active on social networks, we stumbled upon the work of a talented young artist, Reiko. We enjoyed her work very much and decided to collaborate with her. We will tell you all about it.

Reiko, a multidisciplinary artist

Reiko Matsushita is a young Japanese woman who came to Montreal to study. Having recently graduated in neuroscience at McGill University, she is a scientist, but also a pianist who not only loves plants, but is also a superb artist.

With her notebook and pencils, she often walks the streets of Montreal, finding places that inspire her and settles down for a moment to illustrate them.

In addition to outdoor drawing, Reiko also produces animated videos, illustrations for school books, sketches, watercolours…. An artist with more than one string to her bow.

Reiko and HabitaMedia, a beautiful collaboration

While looking at all the beautiful artwork of Montreal on its social networks, it was quite natural that we contacted each other on Instagram in order to consider working together.

The first commission from HabitaMedia was a black and white drawing, in ink and watercolor, representing the Via Capitale du Mont-Royal agency at the intersection of Mont Royal Avenue and De La Roche Street.

Via Capitale du Mont-Royal is one of our clients with whom we have maintained a very good business relationship for seven years. They recently renovated their façade and will be celebrating their 25th anniversary on Le Plateau. At the time, this design seemed like the perfect gift for the occasion!

Melanie, the founder of HabitatMedia, placed a second order, this time to gift her companion to mark their first year anniversary. An illustration of a beautiful triplex in the Petite Patrie.

It is then for a client with whom we have been working for seven wonderful years, who is moving to new premises in the heart of the Villeray district, that we bring a touch of Reiko’s work to embellish the beauty salon “Esthétique Edit”.

Finally, it is for herself that Melanie asked Reiko to realize her next creation, one that she will then be able to contemplate daily in her home.

Art and social networks

With her drawings, Reiko illuminates, brings colors and captures simple moments in some of Montreal’s most beautiful places. Through her works that she shares with us, she reminds us of the beauty of our city through her eyes and her sensitivity.

It is by posting images of her work on her social networks that this talented artist has managed to attract the attention of the HabitaMedia agency, and surely other beautiful projects are coming for her…

Here is a good example that illustrates the power of social networks, its great power of visibility, especially for artists who can promote their creations. A great way to promote exchanges, to bring projects to fruition and to create beautiful collaborations.

We invite you to discover her artwork on her Instagram account